When you think about how to build a brand identity for your business, the first thing that comes to mind is the packaging. After all, it's the primary tool for establishing brand equity. But what does that mean?
Sending an email newsletter? Sure. Going up on social media? Definitely. Creating a brochure or flyer? Yes! But what happens when you need something different than those options? Say you want someone who doesn't have access to technology or even any sort of digital device but still wants information on your product line or services? Well then, you're in luck!
In this article, we'll take a look at some of the ways packaging can be used as part of a larger branding effort and how it affects consumers' perceptions of businesses based on its appearance alone or in combination with other marketing materials.
We'll also explore some specific examples where the packaging has made all the difference between success or failure for companies looking to establish their brand identity with minimal investment in other areas like advertising campaigns or public relations efforts.
