Cleanliness is essential in all fields of work, services, and products, and customers always look for cleaner options. Specifically, when it comes to health clubs, gyms, and spas, customers sign up for the most hygienic ones. Despite the availability of state-of-the-art equipment, advanced gym management software, and highly professional trainers, if you fail to provide a clean environment to your members, you will lose them very soon.
According to a recent report by IHRSA, about 56% of gym members expected their gyms to be free of germs and bacteria. The same report further tells that around 90% of members do not renew their gym memberships due to a lack of cleanliness at the fitness center.
Similarly, if a fitness center is perceived as unclean, the customer retention rate can fall to 52% from 90% and customer satisfaction ratings to 43% from 83%. In this article, we will discuss what aspects make cleanliness important for the retention and satisfaction of gym members. And how being an owner, you can ensure gym cleaning to maximize your customer satisfaction and loyalty level.
